01 Aug Why Marketing Automation Will Transform Your Business
The way in which businesses create and manage leads is changing. Keyword blasting your way to the top of the search engines isn’t working anymore – although there is still a big role for SEO in your business but that’s for another day. And with the rise of ad-blockers traditional online advertising isn’t getting the traction it used to – again, there is still a role for this in your marketing strategy but the how is far more important than the how much. A growing trend for lead creation is content marketing and it’s a fantastic, more organic way to generate leads. Qualifying, capturing, nurturing and converting those leads is made much easier through the use of marketing automation technology. What is...