Get in Touch
Communication is the cornerstone of digital marketing and we’re pretty easy to talk to so get the ball rolling with an email or pick up the phone and dial the number below. We’re looking forward to getting to know you.

Sean Kelly
Digital Marketing Consultant
[email protected]
+61 457 646 158
Copyright © 2016 Dash Of Red Pty Ltd. All rights reserved.
Optergy - Dash Of Red
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About This Project

Digital infrastructure that complements your values. 

When we started our digital consulting for Optergy we quickly noticed that their web presence was not consistent with some of the key qualities of their software – efficiency and performance. 

Starting with those two vital principles in mind we set about replacing their outdated website with a responsive, SEO-friendly WordPress site. The new clean, easy-to-navigate, mobile-optimised design and ongoing Search Engine Optimisation has allowed us to elevate Optergy to first page search results and achieve a stronger market presence. 

A key area for growth for Optergy is their reseller programme and this is where we found the business could most benefit from inbound marketing automation. We built a digital sales funnel to capture product resellers and implemented a custom Magento reseller portal, knowledge base and support ticketing system. Integrating these new resources with existing business infrastructure has resulted in a sales increase of over 300%. 

Optergy now boasts a modern, user-friendly site that is increasing their presence on search engines and a supportive reseller portal that encourages business growth through sign-ups.

Digital Consulting, Hosting & Infrastructure, Marketing Automation, SEO, Website Development