Automations that improve efficiency.
The key to any successful search engine is how easy it is for users to find what they want. Use a Sparky had the database down and it was up to us to create a simple to use website that delivered their data in an interactive environment.
As part of the Sonepar APAC Group, Use a Sparky needed something scalable and easily replicated for a global rollout. We elected to undertake a custom Joomla install to meet these requirements. Our bespoke design and development – which we continue to manage and support – has made it easier than ever for Use a Sparky’s customers to locate and contact local qualified electricians.
Online business directories and tradesperson search engines is a competitive industry so part of our digital strategy was to improve their Inbound Marketing process. We did this by implementing marketing automation workflows which streamlined the management approval process and reduced staff hours.
Use a Sparky now possesses a site that works more efficiently in converting leads and encourages use with a clean design that can be scaled.