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Communication is the cornerstone of digital marketing and we’re pretty easy to talk to so get the ball rolling with an email or pick up the phone and dial the number below. We’re looking forward to getting to know you.

Sean Kelly
Digital Marketing Consultant
sean@dashofred.com.au
+61 457 646 158
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Payten & Jones - Dash Of Red
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Payten & Jones

About This Project

Your character in pixels. 


Payten & Jones have a different approach to winemaking than most and we wanted to emulate their non-interventionist approach in the design of their website. 
Starting from scratch, we built a responsive WordPress site with integrated technologies like Live Chat. The aim was to reflect the personality of their business in their design with seamless integration of practical business tools that caters to their growth – and we think we nailed it. 


The Payten & Jones website is deliberately undeliberate. We’ve encapsulated their spirit in pixels. We didn’t want a site that looked too put together so complemented the crisp design with pops of personality and hand-annotated rich images. By their own admission, their wines aren’t ‘squeaky clean’ and neither is their website. Both are intentionally raw and finessed. 
Working to assist in the growth of the business we implemented a digital strategy for SEO on-page management, database acquisition and marketing automation. This has increased their database and actionable marketing intelligence by over 500%. 


The result of this project is the Payten & Jones mobile-optimised website is able to deliver an enhanced customer experience and better convert leads.

Date
Category
Digital Consulting, Hosting & Infrastructure, Marketing Automation, SEO, Website Development