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Get in Touch
Communication is the cornerstone of digital marketing and we’re pretty easy to talk to so get the ball rolling with an email or pick up the phone and dial the number below. We’re looking forward to getting to know you.

Sean Kelly
Digital Marketing Consultant
sean@dashofred.com.au
+61 457 646 158
Copyright © 2016 Dash Of Red Pty Ltd. All rights reserved.
Powell & Son - Dash Of Red
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Powell & Son

About This Project

Design that reflects who you truly are. 


Powell & Son believe that great wine is one that speaks of the place it was grown. Dash of Red believes that a great website is one that speaks of the place it represents. It was clear from the beginning what kind of website Powell & Son would need. 


Their wine is about traditional techniques that showcase the quality of the fruit; it’s about power, finesse and elegance; most of all it’s about the family, their story and the dedication to hands-on, minimalist winemaking. These are the qualities we set about reflecting in their website. 


We opted to replace their WIX website with a responsive WordPress site that was built almost exclusively for mobile users. We wanted to distinguish Powell & Son and create a remarkable customer experience based on their approach to winemaking. We started with the choice of traditional typography and used that to complement the deliberately pared-back design to create a site worthy of showcasing a premium product. 


As with any new venture, or the evolution of an existing one, organic traffic and site availability was paramount so we incorporated a global content delivery network and on-page SEO optimisation. Working to assist in the growth of the business we implemented a digital strategy for database acquisition and marketing automation. Part of this tactic was the introduction of a WooCommerce e-commerce page with optimised product display, related products and comments section for increased lead conversion. 


The result of this project is Powell & Son are the proud owners of a mobile-friendly site with enhanced customer conversion capabilities that complements the quality of their product. 

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Category
Digital Consulting, Hosting & Infrastructure, Marketing Automation, Website Development