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With the reach and benefits of the internet it’s little wonder that companies are spending more of the marketing budget on online campaigns and search engine optimisation. In and out of the Matrix, the more people you get through the doors the more money you’ll make is a truism. For business websites that means more visitors.How you get your business to climb up the search listings and generate more traffic is the big question for many business owners. Do they handle it in-house or outsource it to a specialist?There are benefits to both models but here are 5 reasons why you should consider outsourcing your SEO management.Bang for your buckIt can seem incongruous to suggest outsourcing as an...

The way in which businesses create and manage leads is changing. Keyword blasting your way to the top of the search engines isn’t working anymore – although there is still a big role for SEO in your business but that’s for another day. And with the rise of ad-blockers traditional online advertising isn’t getting the traction it used to – again, there is still a role for this in your marketing strategy but the how is far more important than the how much.A growing trend for lead creation is content marketing and it’s a fantastic, more organic way to generate leads. Qualifying, capturing, nurturing and converting those leads is made much easier through the use of marketing automation technology.What is...